



(3 votes)
Loading ...

Top 10 countries futurebrand
futurebrand published their 2009 Country Brand Index (CBI). The report features “expert opinions, statistics and proprietary global quantitative data to create the largest study of its kind. Assessing 102 countries across 29 image attributes and seven measures of brand strength, it also contains an extensive array of trends, insights and topical points of view.”
Holding to last years’ position, Canada comes in second after the US while Australia slips in third.
Canada scored first in Resort and Lodging Options, Safety and Family Travel categories.
“Canada continues to do an exceptional job with its branding. Using all the country has to offer, it promotes the experience of adventure, friendly people, diverse culture and beautiful landscapes.” Quote from the Report
“In a challenging year for the global economy, we’re especially pleased with the recognition that Canada’s tourism brand in the Country Brand Index is holding firm in an intensely competitive international tourism marketplace.” —Michele McKenzie, President and CEO of the Canadian Tourism Commission
Download the Executive Summary or purchase the full report here.