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A. STRATEGIC TURNAROUND - BUSINESS MODEL INNOVATION (NEW BUSINESS STRATEGY)

IMPACT

• Reposition the business
• Extreme cost cuts
• Medium term sales increase
• Increase profitability

INCREASE SALES

• Find new and unexploited market niche; develop a new marketing strategy and price configuration

DECREASE COSTS

• Restructure the activity configuration; Focus on the main competency, outsource / partner the rest

B. OPERATIONAL TURNAROUND - OPERATIONAL INNOVATION (OPTIMIZE TACTICS ON PRESENT MODEL)

IMPACT

• Low to medium cost reductions
• Increase profitability
• Low to medium increase in sales

INCREASE SALES

• Retain and develop present accounts / clients
• Optimize present sales and pitch process and success rate
• Modify the price configuration

DECREASE COSTS

• Optimize productivity; project management process
• Reduce operational expenses
• Combine competencies