Gestar has been nominated at the Octas - Innovation in IT. Jaime Candy provides Business Modeling and Branding Consulting for Gestar.
Bluesponge has won the Award of Distinction at the Communication Awards in New York for the Canadiens de Montreal project Our History. Bluesponge has also won an Official Honoree for the Our History - Canadiens [...]

A. STRATEGIC TURNAROUND - BUSINESS MODEL INNOVATION (NEW BUSINESS STRATEGY)

IMPACT

Reposition the business
Extreme cost cuts
Medium term sales increase
Increase profitability

INCREASE SALES

Find new and unexploited market niche; develop a new marketing strategy and price configuration

DECREASE COSTS

Restructure the activity configuration; Focus on the main competency, outsource / partner the rest

B. OPERATIONAL TURNAROUND - OPERATIONAL INNOVATION (OPTIMIZE TACTICS ON PRESENT [...]