futurebrand published their 2009 Country Brand Index (CBI). The report features “expert opinions, statistics and proprietary global quantitative data to create the largest study of its kind. Assessing 102 countries across 29 image attributes and seven measures of brand strength, it also contains an extensive array of trends, insights and topical points of view.”
Holding to [...]

Yes, it is happening. Nevertheless these difficult times in the economy hide great opportunities for your business.
Consumers will start to trim their expenses and find comfort in their primary needs. Even lovemark brands and products will find their consumer base challenged by the economic slowdown. Strategically, your organization’s goal should be to accompany your customer [...]

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