Rock & Social: Brand Community Building And Management

Last may we have launched a social media company: Rock & Social. “Rock&Social is a social media company that specialises in brand communities building and management, low-cost & high-impact viral campaigns and e-reputation services. All the services can be offered in English, French and Spanish. We are currently providing services from Montreal and New York.”

We are still offering creativity management services and training with Jaime Candy and currently develop new ventures. Stay tuned.

Our new management client is KngFu Numerik an awesomely creative and technology innovative bunch.

Make sure to follow Octavian’s blog and Twitter account for more updates.

Oui Marketing is a 7 years young agency with offices in the Old Port of Montreal and Granby, Quebec. We currently have a mandate to create the conditions for a business expansion. We intervene at the production level, optimizing the operations, implementing processes and increasing productivity and also at the strategic and creative level by improving the service offer.

Check out the Oui Lounge!

The coolest service is the workshop. Basically we get into a company for half a day to a couple of days and work hands on with their team to solve specific problems.

It might be creative brainstorms and concepts for a pitch, specific project management solutions and planning, etc. The goal is to support and solve the issues. Guerrilla style. We get in, solve the problem, leave (into the sunset if possible).

Top 10 countries futurebrand

futurebrand published their 2009 Country Brand Index (CBI). The report features “expert opinions, statistics and proprietary global quantitative data to create the largest study of its kind. Assessing 102 countries across 29 image attributes and seven measures of brand strength, it also contains an extensive array of trends, insights and topical points of view.”

Holding to last years’ position, Canada comes in second after the US while Australia slips in third.

Canada scored first in Resort and Lodging Options, Safety and Family Travel categories.

“Canada continues to do an exceptional job with its branding. Using all the country has to offer, it promotes the experience of adventure, friendly people, diverse culture and beautiful landscapes.” Quote from the Report

“In a challenging year for the global economy, we’re especially pleased with the recognition that Canada’s tourism brand in the Country Brand Index is holding firm in an intensely competitive international tourism marketplace.” —Michele McKenzie, President and CEO of the Canadian Tourism Commission

Download the Executive Summary or purchase the full report here.

Bluesponge has won the Award of Distinction at the Communication Awards in New York for the Canadiens de Montreal project Our History. Bluesponge has also won an Official Honoree for the Our History - Canadiens de Montreal and the CCA Actions for Canadien Center of Architecture at the Webbys Awards 2009. Jaime Candy provides general management and branding strategy services to Bluesponge.

CMIM - Montreal International Musical Competition 2009 is now over. Jaime Candy provides Creative Management and Brand Experience strategy and tools to CMIM.

Last conference took place on March 26th 2009.

Here is a presentation draft.

IMPACT

• Reposition the business
• Extreme cost cuts
• Medium term sales increase
• Increase profitability

INCREASE SALES

• Find new and unexploited market niche; develop a new marketing strategy and price configuration

DECREASE COSTS

• Restructure the activity configuration; Focus on the main competency, outsource / partner the rest

B. OPERATIONAL TURNAROUND - OPERATIONAL INNOVATION (OPTIMIZE TACTICS ON PRESENT MODEL)

IMPACT

• Low to medium cost reductions
• Increase profitability
• Low to medium increase in sales

INCREASE SALES

• Retain and develop present accounts / clients
• Optimize present sales and pitch process and success rate
• Modify the price configuration

DECREASE COSTS

• Optimize productivity; project management process
• Reduce operational expenses
• Combine competencies

We wish you a profitable and positive 2009 -  May the current economic turmoil bring you new opportunities.

Happy New Year!!

The Jaime Candy Team

Awards : BOOMERANG Grand Prix for best website and BOOMERANG Grand Prix for B2C Large Business.