Consulting Services
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Jaime Candy uses a hands-on cutting-the-crap approach to deliver a suite of performance improvement, turnaround management and business advisory marketing and technology services. Our group offers critical assistance to companies that are under-performing or in need of optimizing their business model and to find innovative strategic marketing solutions. Most of our interventions and trainings are eligible to different Emploi Québec funding since our trainers are accredited Business Coach and Trainers.
We help turnaround under-performing small to medium size firms, divisions and departments.
A typical business turnaround intervention lasts between 6 and 12 months. During this period we deploy a chief executive layer composed of a business operational strategist and financial, law and marketing / sales experts. All experts are specialized in our client’s industrial niche. Our core competency is servicing communication and IT companies. Nevertheless, we also work with clients from travel, law and artistic sectors.
Specific benchmarking metrics and techniques allow us to track adjust and achieve progress.
Depending on the client’s situation will will intervene solely at the operational level or we will perform a complete strategic turnaround and reposition the business in a more fertile niche.
Additionally, we help our clients to create, manage and sustain culture of innovation by providing them with training, and by implementing our own innovation and business creativity methodologies and inspiration.
Our most intimate and in-demand service is creativity management. We can help your managers and supervisors relate to an innovative and creative culture while still respecting the milestones, budgets and the quality of service and product.
We provide strategic and management services to save or optimize your projects and accounts. We can deploy a senior project or account strategist along with a senior project manager to take on the daily tasks of successfully planning and delivering the project.
A strategy to further develop the account and retain the client is also provided.
And don’t worry, our expertise in project management (PMP Certified and more than 12 years experience) allows us to provide exceptional service. Along the way we will also optimize your pitch process, project management process and documentation and your account management.
Our most popular intervention is to provide strategies and tactics for marketing campaigns and projects. We support our work with creative editorial and graphic directions.
We provide strategic marketing consulting by helping our clients reinforce their position in the market and develop into adjacent markets and categories.
We also produce qualitative and quantitative user research, brand equity assessments, storytelling strategies and revenue modeling.
While creating above-the-line and below-the-line (and other buzz-words) strategies and tactics we use a concoction of traditional, guerrilla and digital marketing.
Technology is an important aspect of any business solution and our added value lies in the fact that we don’t consider it necessary. Technology is just a tool and as critical and necessary for some activities for others it is useless.
In addition to our business advisory services we also provide bilingual (English and French) coaching as means to ensure that our clients receive the most extensive information.
Our courses are constructed by professional instructional designers. In addition to the actual course we provide a business needs analysis as well as follow-up to ensure the knowledge transfer.
We also offer a service of total transfer in which we train internal coaches to follow-up and to ensure that the knowledge is kept and properly managed.
We provide courses in project and account management, client relationships, human care, marketing and business strategy. All coaching are eligible to different Emploi Québec funding since our trainers are accredited Business Coach and Trainer.
Some services we’ve offered:
Practices and Interventions
| Practice | Client |
|---|---|
| Business Turnaround | Interactive advertising agency |
| Business Turnaround | Design agency |
| Interactive Division Turnaround | Advertising agency |
| Management Training | Advertising agency |
| Business Turnaround | Lawfirm |
| Business Model and Operations Consulting | IT travel firm |
| Marketing Consulting | TV station |
| Strategic Consulting and Mentorship | Technology firm |
| Strategic Management | Project for a gaming company |
| Marketing Consulting | Interactive agency for an international client |
| Strategic Management | Interactive agency several projects for local and international clients |
| Strategic Management and Marketing Consulting | Marketing agency for several international clients |
| Strategic Management | Pitches for several marketing agencies |
| Strategic Management | CEO, COO training for an interactive marketing agency |
| Branding and Marketing | Strategic positioning for a multitude of marketing projects |
