Wake-up series is an ongoing conference suite organized by Jaime Candy on various subjects.
Last conference took place on March 26th 2009.
Here is a presentation draft.
Wake-up Series: Empathy in a Business Context
View more presentations from Octavian Mihai.

Yes, it is happening. Nevertheless these difficult times in the economy hide great opportunities for your business.
Consumers will start to trim their expenses and find comfort in their primary needs. Even lovemark brands and products will find their consumer base challenged by the economic slowdown. Strategically, your organization’s goal should be to accompany your customer [...]