A. STRATEGIC TURNAROUND - BUSINESS MODEL INNOVATION (NEW BUSINESS STRATEGY)

IMPACT

Reposition the business
Extreme cost cuts
Medium term sales increase
Increase profitability

INCREASE SALES

Find new and unexploited market niche; develop a new marketing strategy and price configuration

DECREASE COSTS

Restructure the activity configuration; Focus on the main competency, outsource / partner the rest

B. OPERATIONAL TURNAROUND - OPERATIONAL INNOVATION (OPTIMIZE TACTICS ON PRESENT [...]